Monthly e-mail with fresh content.
Test the quality and functionality of the footage before you buy.
Of course you want the content on your screens to engage, call to action or entertain. A new initiative to share knowledge about that is Digital Content Circle. Give their site a visit and subscribe to news about launch.
In the meantime you can read some oppinions about good content here:
Designing digital signage for the audience
Best practices for digital signage
Making great digital signage content: A quick reference guide
Content Design and Aesthetics
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